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Archive for May, 2014

 We have a client that is currently in the reserves and is making business cards. She is not stating a title at all but it wearing her uniform in the picture on her business card. Her husband informed her that she isn’t allowed to do this but we were wondering, for this client and for future clients, what the rule was for wearing uniforms in photographs on business item such as business cards, flyers, yard signs, etc. Any help would be appreciated. A copy of the business card is attached with the contact information removed.
       — A.M.M.

     I’ve recently noticed a retired LTC and his son (who was a SSG) who opened a rug-cleaning business in my area. They have a newspaper ad with pictures of both of them in uniform marketing their new civilian business. Guidance please.
       — R.M.

Dear A.M.M. & R.M.,
A U.S. Department of Defense regulation that’s pertinent is DODI 1334.01.
  It is U.S. DoD policy that:
3.1. The wearing of the uniform by members of the Armed Forces (including retired members and members of Reserve components) is prohibited under any of the following circumstances:
3.1.2. During or in connection with furthering political activities, private employment or commercial interests, when an inference of official sponsorship for the activity or interest may be drawn.

In both cases it is exactly what the DoD regulation would seek to prohibit. Both of these situations are examples of people trying to parlay the goodwill of the public toward veterans – to financial success in their commercial enterprises.
       — Robert Hickey

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